kiddie, published by Peony Corporation, is a monthly magazine that features scientific information on child development geared to help parents in raising their children.
The magazine was started by Sasha A. Blouse in 2010. The magazine was originally titled “KIDS”, Blouse hired Heidi Rose Jenner to be its first editor. The first issue was published in October 2010 and soon was selling 100,000 copies a month. Beginning with the February 2013 issue, the name was changed to kiddie, Jenner was followed as editor by August Chadman. In 2013, the magazine was granted trademark registration for the mark kiddie .
Its editorial focus is on the daily needs and concerns of parents with young children (around 5-10 years). The glossy monthly features information about child health, safety, behavior, discipline, nutrition, family games, fun science experiments, and education. There are also stories on women's health, nutrition, pregnancy, marriage, and beauty. It is aimed primarily at women ages 18–35 with young children.